What is Responsive Web Design?

April 15, 2015

Keshia Brown

Keshia Brown

Responsive Web Design:- Way back in 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology, made a bold prediction: “Mobile to overtake fixed Internet access by 2014.”  

Currently, in 2015,  there’s no need to interpret statistics to know that smartphone internet usage is high but for the sake of clarity, the visual below (provided by The Global Web Index) clearly shows that the popularity of smartphone and tablet usage to search the internet is high with a few emerging devices such as Smart TV’s and Smart Watches steadily increasing.


For this reason, you need to ensure that your website is mobile-friendly and this is usually achieved by having one website designed for desktops and another designed for smartphones, but is there another way to do this? The answer is YES and the process is known as Responsive Web Design or RWD for short.

What is Responsive Web Design:

Responsive web design enables you to provide your website’s visitors with an optimal user experience across all devices. This means that your website has been constructed so that it displays all of your website’s content the same way (or pretty close) whether the user is using their smartphone or their desktop. For example, if you’re reading this post on a desktop, resize your browser and see how the page adapts to it’s size and if you’re using a smartphone or tablet to view this post, simply rotate your screen. This is RWD sorcery in action.  

In other words, gone are the days of needing two websites designed (you can still choose to do so if you want), your life(online) just got a lot simpler.

In a nutshell:

 “Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.” – Jeffrey Veen



Some important reasons for why you should take advantage of Responsive Web Design include:

  * Google recommends RWD (and Google know what they’re talking about)

  * Staying ahead of your competitors

  * Mobile internet usage is always increasing

  * It’s easier to manage

And the most important one of all, it provides a better user experience for your websites visitors and keeping your target audience happy is what we set out to do, right?

So, if your thinking about taking the plunge and getting a responsive website designed or need your current website converted, get in touch. I’ll be happy to help.



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