Does my small business need a website?

May 15, 2015

Keshia Brown

Keshia Brown

When starting your small business, one of the first questions you tend to ask yourself is, whether you need a website or not? The short answer would be YES but of course, it all depends on the business owner.

When not to have a website:

Let me explain the reason against it first. At one point or another, we’ve all visited a website that has been poorly designed and resulted in a bad user experience. In my opinion, it’s much better to have no website at all than to have one that leaves your target audience feeling underwhelmed.

Having a chaotic and hard to navigate website that is littered with spelling mistakes and needs constant browser resizing,  verses a clean, simple, perfectly formed and to the point website will always lose and have a detrimental effect on your business.

You want your target audience to have an enjoyable experience and locate all vital pieces of information with ease, this way they will come back for more, right?

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Why you should have a website:

We live in an era where communication is key and we expect our communication to be fast, accurate and easy.

Using your own experience, in the last month, how many times have you picked up a Yellow Pages to find who or what you were looking for? Not much, if any at all. For most, the internet is the first port of call, if you want to find out something trivial like a stores opening hours, you look for their website. If you want to ask a question, you check the website, you get an email address, or you look at recent reviews. Putting it simply, a website is a great communication tool between yourself and your target audience. It is where you can put all relevant information, latest offers or news, photos and any other content.

It’s also where you can set yourself apart from your competitors. For this example I will keep it simple and use a trade such as plumbing. You need to hire a local plumber. In one hand, you have a number that you’ve found via a local directory listing and in the other, you have a local plumbers website. The website has a clean and engaging design that allows you to see pictures of recent work, read customer testimonials, find the going rates and get in contact with the owner whether that be via an email or by obtaining the telephone number. Who would you get in touch with?

Summary:

A website is a communication and marketing tool that if designed correctly, you only have to pay for once and it continues to pay you back. It expands your customer base, enhances your advertising and marketing efforts and gives your business credibility.A small business can have as much presence online as a huge company – what are you waiting for? If you need help getting a website up and running drop me a line!

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